Sunday, May 10, 2015

Estheticians Increase Success Rate By Offering Chemical Peels

Offering chemical peels to your practice will be one of the single most lucrative moves you make as an esthetician.
Peels have been used for more than 5,000 years, dating back the the Egyptians who used a form of chemical peeling with the use of fruit acids, and by the Victorian era physicians began using aggressive, deep peels with tricholoroacetic acid (TCA), salicylic acid, and phenol. These peels became very popular with celebrities during the 1930s and 1940s.

Being an esthetician who performs a series of light peels, such as glycolic acid at 30% or less, lactic acid, also 30% or less, and enzyme peels, and some cases Jessner's solution of 1-3 coats maximum, will give you credibility in your chosen field. This procedure is one of the most requested services by clients of all ages.

A great place to start is to become PCA certified. You will be instructed on the process of layered peels, and most importantly, you will be introduced to PCA products, which incorporate well with chemical peels. This move in itself will be the foundation on which to build your "medical esthetic" skills.

Saturday, May 9, 2015

Can Estheticians Make Money?

If you are an Esthetician I am sure you have wondered just how on earth you are going to earn enough to live on, and then your thoughts drift to that big question; can an Esthetician earn 6 figures, and eventually become a millionaire? The answer, fortunately, is yes. But, it is not as simple as going to college and then commanding a high salary from an employer. That is the way many lawyer's start out, but, in this less structured profession it will take a savvy Esty to earn a handsome living in this field, but, don't despair, you can actually make a concrete decision now to actually enjoy your journey, and get the most our of your license.

If you are brand new, I highly suggest starting with a big name place such as, European Wax Center, Massage Envy, Massage Heights, or whatever your local big name salons are available. They will not pay you $30 per hour, but you will gain confidence with the sheer volume of clients they hand you, and this is the time to plan out your own spa ideas. Yes, you can create a home spa and make more than many highly educated professionals, but, your home spa must look as clean and professional as possible, and you, as the Esthetician, should do all you can to have a highly polished demeanor and appearance, a persona that will respect and admire.  Be friendly, but never drop your air of professionalism. I have witnessed many Estheticians become too chummy with their clients, and this often results in customers losing respect for the services provided.

Always look polished rather than trendy. You want your clients to look up to you with respect and to come to you with their skin care concerns. That is how you retain steady clientele; when you are the first person who comes to their minds when they think of their skin.  If you look too trendy; obvious tattoos, unnaturally colored hair, or piercings, it will give your clients the feeling that you are unstable. Okay, before you get uptight and accuse this writer of tattoo  prejudice, ect. just keep in mind that this is the way people are, not just something that I am writing. Studies, surveys and experiments have been done to back up this point. Even people who have a lot of tattoos, and piercings view others who have this look as being less professional and trustworthy. We are trying to make money here, not change the world, so, give yourself a look that you would admire on another professional.

Working at a big company is like working in a factory. You want the experience so that you can go off on your own and charge more money with confidence. The reason I am advocating a home spa is because I believe that they are generally a better business move than paying rent in a salon. Rents simply bleed us of our earnings, and keep us on that never ending treadmill of trying to get enough money just to stay in business. The best thing that you can do is own what you have. You do not want to be renting an apartment and renting space at a salon. The goal should be to own what you live in and own the place you are running as a business. This means living lean for some time, but, it will be well worth it. This is part of the big business picture that the majority of Estys miss. It should not be about your ego, it should be about doing the things that will give you leverage.

Just don't forget- while running your home spa,it is important to keep the area looking as much like a salon as possible. It is easy for clients to think that they should pay less because it is a house or apartment and not an upscale salon and the more your place looks like home, the less they will be willing to pay.  

To be a six figure Esthetician, you must be business all the way. Think of yourself as the Donald Trump of your profession.  Trump thinks big all the time, and if you want to be in the top 10% of your fellow Estys, you should take advice from "The Donald" and if you are going to think; think big. 

A top earning Esty in Los Angeles saved her money by living with her parents while her friends moved out and paid the highest rents that their jobs allowed them to pay; two years later her friends were in credit card dept, no longer enjoying their freedom, as it was attached to feeling trapped by revolving debt and they having to work full time just to maintain it, but, this Esty had saved enough for a down payment on a condo of her own. When it came time to buy a condo she shopped around and discovered a duplex in a business district. It just so happened that there were no major beauty spas in the area. She bought the duplex and turned half of it into her business and the other half she rented out. Yes, she was so smart and willing to live frugally that she lived in her shop. The business came first. 
She spent money fixing the place up, and just put a bed behind a curtain with a television set in the back. After 5 years of making money building her client base, and having her tenant make his monthly payment to her, she had enough money to buy a beautiful 3 bedroom condo in a swanky area. The beauty of her situation these days is that she now owes less than 20K on the duplex.  Her business is profiting enormously because her ownership is so high and her debt is so low. Her friends who thought she was a loser for living with her parents years ago are no better off than they were when they moved out. Many are in worse shape because they have married and have children on top of their high rents, car payments and dead end jobs.

It is important to be disciplined and well planned, then, the sky is the limit.

Wednesday, July 2, 2014

New Esthetician? Get at Job at Massage Envy or European Wax Center

If you are a new graduate or if you simply have little diversified experience working as an Esthetician, Massage Envy and European Wax Center are a great place to get started. Remember that the reason to hold an Esthetician license instead of say, a certification as a medical assistant, or merely a secure job as a flight attendant, is that you are in a position that allows you to own your own business. That's right. You get to be the top dog, big kahuna and six figure earner while those other career choices only give you a license to punch a clock for somebody else. 
    The major difference between these two scenarios of vocational training is that as an Esthetician you can turn yourself into a millionaire where in the other mentioned careers you will merely be helping someone else be a millionaire. That's the reason to choose a career in esthetics!

     The important thing here is to be a solid and disciplined enough Esthetician to guide yourself to the top. This is something few Estis actually do. Not because its difficult but because most Estheticians graduate from Esti school with an inflated ego. Yes, they see themselves as experts in skin care as soon as they earn their license but the reality is that after graduation you are only at square one. 
    There is an old saying; "the work will teach you", and it couldn't be more accurate. The only way under high heaven to become an expert is to repeat the same scenario day after day until you have thousands of client services under your belt. That means, thousands of Brazilian waxing services, thousands of eye brow designs, and thousands of facials. At Massage Envy you will get to perform facials all day, every day, and European Wax Center will turn you into a "Wax Specialist" within a few months.

    At Massage Envy you will be in a position to analyze skin under the magnifying light and perform facials on all types of skin monotonously all day long.  You will most definitely learn a lot about aging skin, acne, wrinkles and sensitive skin in the process. This can be viewed as kind of a prolonged schooling that puts you in an apprentice position.  This is exactly what will hold you above other Estheticians. While most will say that Massage Envy and the repetition of facials is not fancy enough for them.  After all, they graduated from an Esthetician program of 600 hours. With that attitude they will end up working in a salon in which they may perform a facial every three weeks and one Brazilian per day. This means that the process of learning and mastering these two services will take more than ten times as long as if you were to get a job performing just that service all day long.

    A newly licensed Esthetician who considers herself to be an expert is a very dangerous Esthetician. There is no substitute for experience, and experience is repetition.

   While working in the dental field I recall a dental assistant telling me that while she was in school she watched a dentist perform a root canal and she immediately thought that she had enough skill to perform one on her self. It looked simple and she was months into her training to become a registered dental assistant. After pushing a file too deeply into her tooth and experiencing extreme pain she came to the conclusion that there must be more to dentistry that what she was learning thus far. She learned the hard way.

    Its better to admit that you are green and be willing to pay your dues by working in the mill than to go out on your own and ruin your name by providing sub standard services on your own clients.

     Massage Envy can quickly help you develop a skilled eye for skin conditions, learn how to prescribe products for many skin types and develop your confidence. European Wax Center can help you become an expert speed waxer, and the best part; you will get paid to learn and develop these skills.

    If you have ambition to become a top notch six figure Esthetician and you are limited on experience, keep an open mind and embrace European Wax Center and Massage Envy as two excellent places to develop good, solid habits and refine your skills.  
     As you network with other professionals in this field you will quickly see that this is an exciting business that has yet to fully develop, and whenever a field is still evolving there will be a mix of poorly practiced individuals butting heads with staunch professionals. There will be tremendous changes in the coming years making the field of Esthetics more difficult to get into and more intensely regulated.  Taking the opportunity to learn the corporate structure of these two pioneering businesses can place you on the right path that is the future of esthetics. 
    

Monday, June 2, 2014

How to Get Hired at European Wax Center. What They Look For.

European Wax Center is the most recognized franchise in the business of body waxing and many new grads see this business as an ideal place to start their esthetics careers. Many of my readers are well aware that I mentor Estheticians to become 6 figure earners and it may seem like getting a job at EWC would be a move backwards, but I strongly encourage any Esthetician who does not possess strong waxing skills, or who has had little experience working in a structured setting to seek employment at EWC.

                          REASONS TO  WORK  AT EUROPEAN WAX CENTER

      The reason that working at European Wax Center would be extremely beneficial to your future business in esthetics is that this company will not only provide you with a systematic way of performing all waxing services but they will also provide you with hundreds of guests to work on. There is no substitute for experience and anyone who has worked at EWC is confident in providing a Brazilian wax in as little as 15-20 minutes. That itself is major. 
    To make a lot of money with your own spa you NEED to be very proficient in providing a Brazilian as quickly and efficiently as possible. You will discover that this service alone will represent 80% of your business.
  The only way to reach this skill level of performing a Brazilian in 15-20 minutes is to provide this service every day on as many people as possible.  Also, you don't get a second chance to make a first impression, so its safer for you to "practice" and hone your skills at EWC than it is to be off on your own and not delivering optimal waxing services.

      Another reason that it is wise to work at European Wax Center is that so many Estheticians simply are not well disciplined. The business of Esthetics itself attracts a great many people who are not serious and therefore, unreliable. Some of these people actually open up their own spas. They are the ones who complain regularly that they can't make any money. To be successful you need to have order and consistency.  There is nothing like working under a corporate umbrella such as EWC to further educate on sanitization and order in the waxing rooms and professional systematic business protocol. Its like a mini university for the ambitious Esthetician who truly wants to succeed in this field. 

                      HOW TO GET HIRED AT EUROPEAN WAX CENTER

1. At European Wax Center the number one thing that they are looking for is an Esthetician who is interested in expanding her talents in sales.  Many Estheticians seem to think that selling beauty products is unethical but the fact is your guests are looking for guidance in selecting beauty products. There is really no way around it, if you are an Esthetician part of your job is selling products and the sooner you embrace this fact the more successful you will be. Sales is part of every single business. If you stop fighting the sales side of the beauty business and become genuinely interested in becoming a better sales person, and then put on your resume to EWC that part of your objective is to become a better sales person your chances of success will more than double. You may also add on your resume that you are looking for a position that allows you to make a lot of product sales; chances are you will get an interview. 

2. Practice working with hard wax. At EWC they only use hard wax and some of the locations will have you recite a script and apply the wax at the interview so that they can see how much work you will need.  In other words, if you need a lot of training you will be considered too expensive to waste time on. What you should do is apply the wax with the stick completely on its side, as you would with soft wax. This allows you to get the hard wax to stretch along the skin so that you won't have to make as many short wax strips. At the end of your  application try to make a "lip" with the wax so that you can easily pick the wax up after it dries. 

If you are able to apply the wax relatively well, act outgoing and friendly, and have the desire to become a better sales person, you have a good chance of being hired. 

If you do get hired make every attempt to be what you claimed to be during the interview. So many people apply for jobs with the desperation and attitude of being willing to do anything to get in, once they get the job they are lazy, and critical of everything the company does. Remember that if a company gives you a job they are giving you an opportunity. You will have the opportunity to learn many things and in exchange for your 'free training".  You should be willing to deliver quality service and excellent develop top notch sales skills. 
EWC will pay you for all services performed and an hourly rate. That is awesome for a new grad with no experience and no clientele. Just ask around and see how many places will train you and provide an hourly rate. This company is an ideal place to train and develop skills and at the same time pay off student loans. If the EWC you work for is busy you will find yourself making great cash tips.

Tuesday, January 21, 2014

How to Become a Six-Figure Esthetician

Is it possible for an Esthetician to earn six figures? It most certainly is. 
Then why are most Estheticians teetering on the brink of poverty? The answer to that question is attitude. Its not that the majority of Estheticians have a bad attitude its just that they have the wrong attitude.



To succeed big time an Esthetician must have the attitude of an entrepreneur not an employee. This is the root of why so many who earn a beauty license find themselves working for pennies. Think about it. If we have a set of triplet girls who all wish to spend the same amount of money and time on a vocation, one becomes a medical assistant, one a flight attendant, and the other an esthetician, the only one of these three who has the potential to earn six figures in their chosen vocation is the esthetician. Though the flight attendant and medical assistant would probably find an easier time getting a job immediately after school, and would instantly command a decent wage, but the esthetician is the only one of the three who can venture out on her own, start a business and hire employees. The medical assistant is dependent on a doctor, and the flight attendant is dependent on pilots and airlines, but the esthetician has the option to act as the journeyman and spend five years working for experts in the field of esthetics and then venture out to start a mega business based on what she has learned.This in a nutshell is the key to six figures.

Most estheticians are women and unfortunately most women simply don't think of making the most out of their careers. I believe that if you are going to do something, do it big! 

Its a matter of looking ahead and seeing the big picture. To be a business owner one must be willing to work extra hard and make sacrifices along the way to a six figure income. If you were to take two estheticians and had one start a business and the other work for somebody else, the business owner would probably start off broke, saddled with a lot of work and lacking in free time, while the employee esthetician would have a little bit of extra money to spend, and have a lot of free time, (basically all hours off the clock would be hers to do with as she pleases) but after approximately 5 years those tables would turn drastically, assuming the business is successful, the two estheticians would be more equal as far as time physically working, and having free time, but the business owner would have at least three times what the esthetician who has chosen to remain an employee has. Also, during this time, when its all said and done, it will take the employee just as much energy and time as the business owner to earn pennies so that they can pay their landlord as it would the business owner to pay for a mortgage on their house and the rent/lease on their business. 

Fast forward 10 years and provided the business owner is truly focused on success, she will not be obligated to go to work on any set schedule, will be making a comfortable six figure income, and will not be doing any of the physical work herself. But, the esthetician who remained an employee will be making very little money, will be a slave to the time clock and will her income will depend on her ability to get out of bed and into work every day.

Chances are the employee esthetician will be quite bitter and resentful in 10 years, while the business owner esthetician will be contented. 

During my training as an esthetician, I talked to many new estheticians. Not during my schooling, but my training, as I call the years before opening my own spa. I worked for other professionals and learned from master estheticians, gained experience, and used the income I was pulling in to take more in depth courses in esthetics. I made many esthetician friends and would naturally ask them what their goals were. I can't remember any of them saying, "to own and operate a highly successful spa." Not one!

In fact, I would usually get weak responses such as, "I just want to be good at this", or "I would like to learn eyelash extensions." Its nice to want to add services to your repertoire and be very good at what you do, but these responses are classic examples of thinking small. When you think small, you get small paychecks all the time. 

While studying esthetics I was never discouraged when I would hear the complaints from estheticians that they could not make any money because I knew that I was thinking in a successful way and that most people simply do not. 

When I enrolled in esthetician school I was already a nurse and a real estate executive. I had enjoyed my careers but was now focused and getting the education in esthetics to open my own spa. During this time a close friend of mine was trying to point out my own stupidity, or so she thought, by telling me that a friend of hers who was an esthetician, could not make any money. This friend of hers gets jobs that pay minimum wage, and then moves on to other jobs in which she is paid commission, leaving her with huge gaps in her schedule every day. Gaps that she is not paid for. I had read similar stories about being an esthetician online but this scenario did not frighten me in the least. I knew that this girl was thinking like a typical employee. She wanted someone to provide her with benefits, stability and a lot of money, but she was not getting it, which made her unhappy.  The fact that no one would give her more money led her to become a flight attendant, making a decent and reliable paycheck which made her feel more secure. She's not doing anything that she is passionate about, she has no freedom to grow her profession into a six figure income, but she has the regular paycheck handed to her every week, and for a brief time in life she will be satisfied. If surviving on the habitral for a weekly paycheck sounds good to you then not only are you in the wrong business, but you will probably never achieve a six figure income.

If you are truly passionate about success then I can tell you that I believe this business to be one of the most rewarding and fun ways to build enormous wealth. Not only that, but it is growing, and the focused estheticians will become very rich while the estheticians who think as typical employees will become discouraged. 

In a time where spas are popping up all over and just about every middle class woman has a spa service that pays for on a regular basis, there is plenty of business out there. If you want to truly be inspired and awed by women who had the odds stacked against them read the lives of Helena Rubinstein and Elizabeth Arden. These women made millions in a time when the average woman would never go to a spa. There was no such thing as a Brazilian wax, and services were considered to be for the rich. Somehow these savvy women became rich by self promotion and the operating of a beauty spa. These women truly had the right attitude, and no matter how hard it seems to be to get a spa started up, you have it easy compared to Elizabeth Arden and Helena Rubinstein. They have paved the way for you, and its up to you to take advantage of it.